A Worked M&A Event Study: Announcement Returns Step by Step

Worked example

A Worked M&A Event Study: Announcement Returns Step by Step

Do acquirers and targets earn abnormal returns at announcement? A full worked example, from event-date definition to CAAR and significance, with reproducible numbers.

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In short

In a merger announcement event study, target firms typically earn large positive abnormal returns (a takeover premium, commonly 15 to 30 percent over a short window) while acquirers earn small, often slightly negative, abnormal returns. The asymmetry reflects value transferred to target shareholders. You measure it by computing CAR for each side over a short announcement window and testing CAAR with the BMP test.

The research question

The classic M&A question is whether a merger creates value and how that value splits between the two sides. Three decades of evidence find that targets capture most of the announcement gains while acquirer returns are close to zero or modestly negative (Andrade, Mitchell & Stafford, 2001, Journal of Economic Perspectives). An event study quantifies this for any sample of deals.

Sample and event-date definition

The event date is the first public announcement of the deal, not the completion or shareholder-vote date. Getting this right is the single most important step: a date one day late misses the reaction, and using the completion date measures the wrong event. For each deal, record the acquirer ticker, the target ticker, and the announcement date, and split the sample into an acquirer panel and a target panel.

Choosing windows and the return model

Use a short event window because M&A news is incorporated quickly: $[-1,+1]$ is the workhorse, with $[-5,+5]$ to capture pre-announcement run-up. Estimate the market model over $[-250,-11]$ in event time. The market model is the right benchmark here, and a $[-1,+1]$ window keeps confounding-news risk low.

Computing CAR for the target vs the acquirer

For each firm, $CAR_i=\sum_{t\in[-1,+1]}AR_{i,t}$ with $AR_{i,t}=R_{i,t}-(\hat\alpha_i+\hat\beta_i R_{m,t})$. The illustrative numbers below are representative of the M&A literature for a $[-1,+1]$ cash-deal sample:

SideNMean CAR [-1,+1]BMP tReading
Target200+23.4%18.7Large positive premium, highly significant
Acquirer200-1.1%-2.3Small negative, marginally significant
Combined (value-weighted)200+1.8%3.4Net value creation, significant

The combined entity earns a small positive abnormal return, consistent with mergers creating modest aggregate value, while the split is heavily toward the target.

Cross-sectional CAAR and significance testing

Average CAR across firms within each panel to get CAAR, then test $H_0: E(CAAR)=0$. Report the BMP test as the headline because announcement events raise volatility, which would inflate a plain Patell Z:

$$CAAR=\frac{1}{N}\sum_{i=1}^{N}CAR_i, \qquad t_{BMP}=\sqrt N\,\frac{\overline{SCAR}}{S_{\overline{SCAR}}}, \quad SCAR_i=\frac{CAR_i}{S_{CAR_i}}.$$

For the target panel the BMP t of 18.7 leaves no doubt; for the acquirer panel the small negative CAAR is only marginally significant, which is itself the standard finding: acquirer returns are close to zero and noisy.

Run your own deal sample. Upload acquirer and target panels to ARC and get CAR per firm, CAAR per side, and the BMP and Patell statistics in one pass.

Run it free in ARC →

Interpreting the asymmetry against the literature

The large target premium and near-zero acquirer return mean the deal transfers value to target shareholders, who must be paid above the pre-bid price to tender. A positive combined CAAR says the market expects synergies net of the premium; a negative combined CAAR (common in stock-financed or empire-building deals) says the market doubts them. Always interpret the acquirer number in light of deal financing: cash deals tend to show better acquirer returns than stock deals, where the issuance signals overvaluation.

Robustness: confounding, leakage, subsamples

  • Leakage. A pre-announcement run-up in the target inflates the $[-5,+5]$ CAR relative to $[-1,+1]$. Report both; a gap signals information leakage or rumour trading.
  • Confounding events. Exclude deals with same-window earnings releases or other material news.
  • Subsamples. Split by cash vs stock financing and by relative size; the acquirer result in particular varies sharply across these cuts.
  • Clustering. Merger waves cluster deals in time; use the BMP or Kolari-Pynnonen adjusted test (see Significance tests).

Reproduce this analysis free in ARC

Build a request file with one row per firm (acquirer and target panels separately), upload the matching price data, choose the market model on Expected-return models, and the ARC calculator returns the CAR, CAAR and test statistics in the table format above.

FAQ

Cash deals or stock deals, does it change results?

Yes, especially for acquirers. Cash-financed deals tend to show neutral-to-positive acquirer abnormal returns, while stock-financed deals often show negative acquirer returns because issuing equity signals overvaluation. Split the sample by financing method.

What event window should I use for M&A?

A short $[-1,+1]$ window is the workhorse because merger news is priced quickly. Add $[-5,+5]$ to capture any pre-announcement run-up; a gap between the two windows signals leakage. Avoid long windows, which accumulate model error.

Why is the acquirer return so small?

Because the premium paid to the target offsets expected synergies, leaving acquirer shareholders roughly flat. The combined value-weighted CAAR is the better measure of whether the deal creates value overall.